Not all email tools handle drip sequences equally. We ranked 7 platforms on autoresponder depth, deliverability, and value. GetResponse leads — built for sequences from day one.
An email autoresponder automatically sends pre-written emails in a sequence based on a trigger — a sign-up, a purchase, a time delay, or a link click. Unlike one-off broadcast campaigns, autoresponders run on autopilot: a new subscriber gets welcome email #1 immediately, email #2 after 3 days, email #3 after 7 days — without any manual action.
The key difference between platforms is how many messages you can sequence, how granular the triggers are, and how reliably the emails land in the inbox.
Built specifically for email sequences from the ground up. GetResponse includes unlimited autoresponder messages on all paid plans, a drag-and-drop visual workflow builder, AI subject line optimisation, and advanced time-zone delivery. The 99% deliverability guarantee is backed by real inbox placement data. Also includes webinar hosting, landing pages, and a conversion funnel builder — unique in this price range.
Best for: Small to mid-size businesses that need powerful drip sequences without enterprise complexity · From: $15/month (1,000 contacts)
One of the original email autoresponder platforms (founded 1998). AWeber's free plan includes full autoresponder access for up to 500 subscribers — no credit card required. Simple drag-and-drop builder, 700+ email templates, and a clean campaign reporting interface. Less automation depth than GetResponse or ActiveCampaign, but significantly easier for non-technical users.
Best for: Solopreneurs, bloggers, and small businesses starting their first autoresponder sequence · From: Free (up to 500 subscribers) / from $12.50/month
The most powerful behavioural automation engine in the category. ActiveCampaign goes beyond simple time-based autoresponders — it routes subscribers through different sequences based on page visits, purchases, email opens, link clicks, CRM pipeline stage, and custom events. 850+ pre-built automation templates. Best for businesses with complex nurture flows, lead scoring, and sales CRM integration.
Best for: B2B teams with complex sales cycles who need CRM + behavioural automation · From: $15/month
MailerLite punches above its price point. The free plan includes automation workflows for up to 1,000 subscribers and 12,000 sends/month — competitors gate these features behind paid plans. Clean editor, good landing page builder, and a website builder included. Autoresponder depth is solid without being overwhelming. Good for teams that want GetResponse-level basics at a lower cost.
Best for: Budget-conscious businesses that still need solid automation on a free or low-cost plan · From: Free / from $9/month
The favourite autoresponder for content creators, newsletter writers, and course sellers. Clean sequence builder focused on the subscriber journey rather than technical complexity. Includes a paid newsletter feature (Substack alternative) and a course platform. Free up to 1,000 subscribers with full automation access. Best for individual creators with simple-to-moderate sequence needs.
Best for: Bloggers, coaches, podcasters, and course creators with up to 10,000 subscribers · From: Free / from $9/month
Brevo's free plan is the most contact-generous in the category — unlimited contacts, 300 emails/day, and basic automation included. Transactional email, SMS, WhatsApp, and live chat are all native. Autoresponder capabilities are solid but less deep than GetResponse — no visual journey builder on the free plan. Better as an email broadcast platform with decent automation than a dedicated autoresponder tool.
Best for: Businesses with large contact lists who need multi-channel messaging on a free or low-cost plan · From: Free / from $9/month
Mailchimp's Customer Journeys builder covers basic autoresponders but its free plan restricts advanced triggers. On the paid plans automation is capable but more expensive per-contact than GetResponse or AWeber for sequence-heavy workflows. Mailchimp's strength is brand recognition, 300+ integrations, and ease of first campaign — not autoresponder depth. If your primary use is drip sequences, GetResponse gives more for less.
Best for: Beginners who want a recognisable platform with good integrations for simple sequences · From: Free (500 contacts) / from $13/month
| Tool | Free Plan | Sequences | Visual Builder | From |
|---|---|---|---|---|
| GetResponse | No | Unlimited | Yes ✓ | $15/mo |
| AWeber | Yes (500) | Unlimited | Basic | Free/$12.50 |
| ActiveCampaign | No | Unlimited | Yes ✓ | $15/mo |
| MailerLite | Yes (1,000) | Unlimited | Yes | Free/$9 |
| ConvertKit | Yes (1,000) | Unlimited | Yes | Free/$9 |
| Brevo | Yes (unlimited) | Basic | Paid only | Free/$9 |
| Mailchimp | Yes (500) | Limited | Yes | Free/$13 |
The right tool depends on your sequence complexity and budget:
GetResponse is the best dedicated email autoresponder for most businesses — visual drag-and-drop sequence builder, unlimited messages, and a 99% deliverability guarantee from $15/month. AWeber is the best simple alternative with a full-featured free plan. ActiveCampaign wins for complex behavioural automation.
An email autoresponder automatically sends pre-written emails based on a trigger — sign-up, purchase, time delay, or user action. Unlike broadcast campaigns, autoresponders are personalised sequences that run on autopilot without manual sending.
Yes — GetResponse was originally built as an autoresponder service and remains the category leader. It includes unlimited autoresponder messages on all paid plans, a visual sequence builder, AI subject line optimisation, and time-zone delivery. Starts at $15/month for 1,000 contacts.
AWeber offers a free plan for up to 500 subscribers with full autoresponder access. MailerLite is free for up to 1,000 subscribers. GetResponse starts at $15/month and is the cheapest option that includes unlimited sequences, visual builder, and webinar hosting together.
Mailchimp's Customer Journeys builder handles basic autoresponders but restricts advanced triggers on the free plan. For sequence-heavy use cases, GetResponse or AWeber offer better value per contact. Mailchimp is stronger as a broadcast email tool than a dedicated autoresponder.
Email marketing sends one-off broadcasts (newsletters, promotions) to your whole list at a scheduled time. An autoresponder sends automated emails triggered by a user action or time delay after sign-up — they are personalised, automated sequences, not manual campaigns.