Ranked by value, ease of use and ROI for ecommerce teams
| Feature | KlaviyoTop Pick | ActiveCampaign | Drip | Brevo | Mailchimp |
|---|---|---|---|---|---|
| Starting Price | $45/month | $29/month | $59/month | $25/month | $13/month |
| Free Trial | Yes (14 days) | Yes (14 days) | Yes (14 days) | Yes (Free plan) | Yes (Free plan) |
| Best For | High-growth ecommerce with revenue tracking | Ecommerce with complex automation needs | Visual workflow builders and personalization | Budget-conscious brands needing multi-channel tools | Beginners and small stores starting out |
| Try It Free | Start Free -> | Start Free -> | Start Free -> | Start Free -> | Start Free -> |
Klaviyo is purpose-built for ecommerce, offering deep integrations with Shopify, BigCommerce, and Magento, along with powerful segmentation and revenue tracking that directly ties email and SMS campaigns to sales.
Pricing: $45/month (starts at 500 contacts)
Try Klaviyo Free ->ActiveCampaign combines powerful automation workflows with CRM and sales automation, making it ideal for ecommerce brands looking to scale personalized customer journeys across email, SMS, and site messaging.
Pricing: $29/month (Lite plan)
Try ActiveCampaign Free ->Drip is tailored for ecommerce with visual workflow builders and product recommendation engines, enabling brands to deliver hyper-personalized experiences based on purchase behavior and browsing activity.
Pricing: $59/month (Basic plan)
Try Drip Free ->Brevo (formerly Sendinblue) offers an affordable, all-in-one platform with email, SMS, chat, and CRM tools, making it a solid choice for growing ecommerce brands on a budget.
Pricing: Free tier available; paid starts at $25/month
Try Brevo Free ->Mailchimp is a well-known entry-level platform with drag-and-drop email design and basic automation, now expanding into ecommerce—though it lags behind more specialized tools in depth and ROI tracking.
Pricing: Free tier; paid starts at $13/month
Try Mailchimp Free ->Our free ROI calculator shows payback period & annual savings in seconds.
Klaviyo is the best marketing automation software for ecommerce due to its deep platform integrations, advanced segmentation, and revenue tracking capabilities tailored specifically for online stores.
Pricing ranges from free (Mailchimp, Brevo) to $45–$59/month for mid-tier plans. Most tools scale based on contact count and feature usage, with advanced plans exceeding $100/month for high-volume brands.
Yes, both Mailchimp and Brevo offer free plans with unlimited contacts and basic automation—ideal for early-stage ecommerce brands testing marketing tools without upfront cost.
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